Wondering if you need a Disclosure Policy? Wondering how to make one? Below I am showing you exactly what I have for my policy and you can copy and paste that format, change the date and some of the words and you are all set!
Why do you need a disclosure policy in the first place?
Well, the reason why you do is because the FTC requires you to do so.
The FTC states:
“In addition, the Guides say, if there’s a connection between an endorser and the marketer that consumers would not expect and it would affect how consumers evaluate the endorsement, that connection should be disclosed. For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. The same is usually true if the endorser has been paid or given something of value to tout the product. The reason is obvious: Knowing about the connection is important information for anyone evaluating the endorsement.”
You wouldn’t want someone referring you to a product without knowing that they were getting paid, so you can’t just do that either. Another reason for this is if you don’t have that disclosure policy, it will actually hurt your search on Google because they penalize for not following the rules.
Here is what mine is:
Here is a template you can use to just fill in the information:
This policy is valid from ______
This blog is a _______ written and edited by me, _______. This blog accepts forms of paid advertising, paid insertions, sponsorship or other forms of compensation.
The compensation received will never influence the content, topics or posts written. All advertising is in the form of advertisements generated by a third-party ad network. Those advertisements will be identified as paid advertisements.
The owner of this blog is compensated to provide opinion on products, services, websites, and various other topics. Even though the owner of this blog receives compensation for the posts or advertisements, I always give my honest opinions, beliefs, findings, and experiences on those topics or products. The views and opinions expressed on this blog are purely my own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question. *OPTIONAL* No amount of money will ever make me give false information about a product. Any products that I suggest you try are because I truly enjoy them and recommend them to you.
This blog does not contain any content which might present a conflict of interest.
Hopefully, this helps you out!