Oh, the lovely and bittersweet Instagram, how much we do love you and hate you at the same time. If you are somebody in the blogging community or the influencer space, then you will know how much the Instagram algorithm sucks. The reason why we say this is because we create great content but only about 10% of our followers are seeing it. The reason why this is so hard is because if your content isn’t seen by your followers, then your followers can’t interact with your content. Then you will get a very low engagement rate. A low engagement rate means brands won’t want to work with you, there for you have no money in your bank account which is the struggle for every single blogger and every single influencer are out there.
Instagram has an option to upgrade to a business account so that you can see your analytics and purchase ads. There are people out there that swear by business accounts and swear by purchasing ads but sadly I haven’t’ had much luck with ads and I don’t have money to waste on something that isn’t going to work for me.
To get there all you have to do is press the three dots on the top right hand corner of your screen
From there scroll to the business profile options
and click switch or sign up. If you have never signed up for a business profile before, choose that option. (THIS IS ONLY IF YOU WANT ONE. READ MORE TO FIND OUT WHY YOU MIGHT NOT)
I used to have a business account when I first got into blogging because I wanted to see how many of my followers were actually seeing my posts and engaging with them. To be honest with you, it wasn’t that many. I realized something was wrong when I downgraded back to a person.
Here is what they don’t tell you…
Having a business account on Instagram (allegedly) no matter what Instagram says, actually hurts your engagement. I didn’t realize that I was even hurting myself with a business account until I came across some information on Pinterest about it. That being said I immediately degraded my Instagram account to a normal personal account. I have been trying about six to eight months now to grow my Instagram and it makes it much harder for me to do so when I am doing things to restrict me.
I know this seems kind of crazy but it actually is a thing.
Looking for proof? I wasn’t brave enough to hurt my personal engagement, but other studies were done…
On Caley Dimmock’s website, she tested multiple accounts and saw an overall small negative impact from switching. You can check that out here.
If you click through to that link you will see that there are multiple different follower accounts and their median engagement rate. (I would take screen grabs but don’t really wanna get hit for copyright infringement if that is even possible)
I can, however, quote the page:
“Over the month of March 2018, I looked at average engagement rates for 274 different, active Instagram accounts.”
Median Engagement rate for (all) personal profiles: 7.07%
Median Engagement rate for (all) business profiles: 6.73%
Accounts with 0-1,000 Followers
Median Engagement rate for (all) personal profiles: 12.73%
Median Engagement rate for (all) business profiles: 14.09%
Accounts with 1,000-10,000 Followers
Median Engagement rate for (all) personal profiles: 8.34%
Median Engagement rate for (all) business profiles: 6.49%
Accounts with 10,000-100,000 Followers
Median Engagement rate for (all) personal profiles: 4.94%
Median Engagement rate for (all) business profiles: 3.39%
Accounts with 100,0000+ Followers
Median Engagement rate for (all) personal profiles: 3.19%
Median Engagement rate for (all) business profiles: 2.69%
As you can see, there was a small decrease in engagement for business profiles versus personal. I highly recommend you check out her page about it if you are looking for her conclusion. She has some suggestions regarding the drop in engagement.
That being said, if you would like to take the small decrease you can… but as a growing blogger, I want to do as much as I can to get the best engagement possible despite her conclusions. If you go to her post you will see that she suggested that if your engagement rate drops then “you may want to assess your content a little closer to figure out why your audience is no longer engaging with it as much as they used to.”
I personally was posting the same content and still saw the drop so I am going to stick with my theory on this.
If you are one of the people that believe it does hurt it and you want to downgrade your account, do so! Believe it or not, in the past seven months, I have only had ONE brand ask me about how many people saw my content and it was from a stories posting which you can see ANYWAY!
To break down the concept even more:
This is what Instagram is (allegedly) thinking; Instagram came out and said that there is no penalty in upgrading a business account. They do not prioritize personal accounts over business accounts.
However, when you upgrade your account to a business account not only do you get the analytics, but you also get the options to run ads. Instagram wants you to purchase ads to get more engagement. So with that, they distribute your photo less and that will then cause you to say, “OK well I’m gonna purchase an ad and I’m going to get more engagement that way.”
It definitely sounds a little crazy but at the same time, it does make sense. Instagram makes more money by people purchasing ads and they’re doing that by lowering the distribution of your photo even by the tiniest bit.
What would you do?
If you are somebody that is very confident with your profile and are willing to track what you have now. That’s great. Then upgrade to a business account and 30 days later track what you have then. I really would like to know what your findings are! I am someone that is not confident enough with their engagement to do this for myself. However, I would love to see what you guys come up with!
Personally, for me I don’t need the analytics I don’t need the numbers because the numbers just stress me out. I don’t need to know that there are 500 people that follow me, saw my post, and didn’t like it. I don’t need that in my life and I wanna focus on being me, putting out great content, and focusing on the people that enjoy my content versus the ones that could care less.
With that, whether you believe it or not, I have chosen to not have a business account for this reason. If you are also honest with brands about it, then more often than not, they will be really happy that you have chosen to get the most engagement for their brand as possible.
It’s really important to understand that this blog post is really targeted towards people that have less than 10k followers. The reason for that being is the swipe up feature is way more important than losing those likes. By the time you reach 10k, you should have a following that is not only in love with your content but that is also engaged in it as well. (IF YOU GROW YOUR FOLLOWING THE RIGHT WAY)
I talk more about this in my e-courses that are launching soon. One of the ways that you are SERIOUSLY hurting your blog and your Instagram, is by dropping links to your account and to your photos for “like for likes” and “comments for comments”
Why a Business Account is Critical for Accounts Over 10K:
The swipe up feature is more important because if you have grown your following the right way and you have people that love your content and enjoy what you post, then you can make money using affiliate links. That is a huge part of some peoples commissions as bloggers and influencers. If you have an account with 10K followers or are someone that is thinking ahead for the future, DEFINITELY upgrade to the business account and use the swipe up feature.
The information that I am giving you is not supposed to push you to have a business account. Or even push you to have a business account. However, I am trying to present you with information that other people won’t tell you so that you can decide to make the decision for yourself.
I would love to know what you think about Instagram having a personal account versus having a business account. Are you going to upgrade? Are you going to downgrade?
Please let me know whether it’s in the comments below or even shoot me a DM and let me know. I love to hear what you guys think you guys have to say!
As always you can connect with me on Instagram, Twitter, Facebook, and Pinterest. Also, if you are also interested in learning as much as possible about blogging, Instagram, and being an influencer, feel free to check out my upcoming e-course pages to learn more!
I also encourage you to subscribe to my blog if you are interested in my e-courses because when they launch I will be giving all of my blog subscribers a SUBSCRIBER ONLY discount code + free gift!