We all would like to have a moment of silence for Board Booster. It’s really upsetting that they had to shut down. Right as I started using them too… coincidence? I’m not sure. Anyway, I have reverted to ONLY using Tailwind to serve my Pinterest needs. Still not sure how you feel about Tailwind? Not even sure what Tailwind is? That’s okay. I’ll tell you all you need to know!
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Alright, let’s go back to the beginning…back to when it alllllll started… is anyone getting any Lion King vibes?
When I first started blogging, I was finishing out my junior spring semester in college. I was also interning three days a week at a skincare company called TULA. Either way, I had more time on my hands then what I do now.
When I had that time, I would schedule my personal blog posts to go out on Tailwind, and I would manually pin on my off time. That got me to a steady 54k monthly viewers.
Fast forward about 3 months and I started a new full-time job in the city traveling a lot and that caused me to lose very valuable blogging time. I stopped writing for a really long time, I stopped pinning for a really long time and believe it or not, my monthly viewer’s number dropped to below 20k. I was devastated.
“Why don’t you pin on the train Hannah?” that’s a great question and to answer that I simply have to say, my service on the train is horrible. I can’t even load the Pinterest page half the time for some odd reason.
Anyway, when I finally started wanting to get back into pinning and getting my monthly viewers back up there, I decided to dive back into Board Booster and I was able to get them to pin source for me and pin up to 50 times a day of other peoples pins while still pining 10 to 20 pins of my own content.
This little tactic had me spending about two hours a month on Pinterest and that was it.
UNTIL IT SHUT DOWN.
When I was using Board Booster for just that month, it doubled my monthly views bringing me back up to almost 40k.
What do you know it, I was finally on the rise? Sadly, Board Booster being shut down has also caused my monthly viewers to drop as well. Why may you ask? That’s a great question.
Right when the platform shut down, I was still working at my job and didn’t have time to pin manually. I reached out to friends, other bloggers, people to help me and I just didn’t know what to do.
I actually got laid off from my job shortly after the shutdown, however, I still didn’t want to be on my phone all day pinning. That just wasn’t for me.
So I’ve been implementing my new personal plan with Tailwind for about a month and a week now and I have done WAY more than quadruple my traffic. With my new plan, I have made more progress than I ever saw happening. Not only that but I also have people following me constantly, AND I have people constantly repinning my content.
I am going to be showing you guys a little bit of what I have been doing to grow and how it made such a difference in my pinning and my Pinterest.
For those of you that are interested in signing up with Tailwind, you can actually get a full month of Tailwind Pro for free! So… what this means you can see improvements just like me for FREE before having to purchase anything! You can check it out here!
In this blog post, I am going to tell you some of the things that I did to get this much traffic.
If you want the FULL step by step guide to how I gained over 175K in just one month, you can check out my “So, You Want to Be a Blogger?” e-course! It is launching in October and you can get a SPECIAL subscriber ONLY discount code + free gift when you purchase one of my e-courses or other packages. You can sign up here if you’re interested!
In the meantime, here are some of the things that you can do to really post your Pinterest traffic!
PIN PIN PIN
Pinning is like the biggest part of growing your monthly viewers. First, you need to figure out what your audience wants, and then pin that content.
This is why my way is better and more improved than what Board Booster did for us.
You need to be pinning content that the people you are reaching want to see. Pinning about 40 times a day is also really critical because the more you pin the more people will see your content.
Get Pinterest to Trust You
(Holy crap am I right?)
So for the past month, I haven’t pinned a single image from my personal website. One of the first few things that I learned involved getting Pinterest to trust you. If you are just pinning your own content then Pinterest is going to see you as spam.
By pinning more of other peoples content at first, and less of yours, then you start to not only get trust from Pinterest but trust from the people that are seeing your content. Start by pinning 70% of other peoples content and 30% of your own. Or if you haven’t even started writing your own blog posts yet, just pin other peoples content.
I know that you probably don’t want to be pinning all day and pinning 40-50 times a day is tough. Especially if you work a 9-5 job. My step by step strategy has made it so I can spend TWO hours a month and practically pin on AUTOPILOT.
Have Organized Boards
If your boards are organized and have KEYWORDS then it will be easier for people to find them. It’s so important to make sure your content is searchable.
It also makes your Pinterest look really nice if you add board covers which you can do with Canva. If you’re interested in knowing about that, let me know in the comments below!
Make Your First Five Posts Matter
(See the two posts that I have that are my pins? The second and third post! Those are posting at 8:09 and 8:15. That being said, they are going to be one of the first five posts of the day meaning they are going to get priority when being distributed by Pinterest.)
Since the new Pinterest update this past spring, Pinterest puts a big emphasis on your first five pins of the day. (That’s UTC time. If your time zone is EST then that would be 8 pm for us or you can change your Tailwind time to UTC)
Make sure that your first five pins of the day are your content and they are pinned to the correct boards. For example, if you have a pin about Pinterest…pin it to Pinterest Tips. Or whatever board you have related to Pinterest.
Don’t pin it to a random board just to get another pin on your profile. Make sure that your pins are going to the right places and reaching the right people.
The one thing that I did wrong in the picture above, is that the pin should be going to a more targeted board rather than the “blogging tribe” Because that board is an all niche board rather than one that is specifically about Instagram or blogging. (In fact, I am going to fix that right now!)
Make Your Bio Worth It
Make your Pinterest bio personal, interesting and worth the person’s time to read! Don’t write your whole life story but tell them who you are by using keywords! You have 160 characters to share your story. Make sure to make it interesting! (Even mine could be better!)
Make Your Pins Similar
(Ignore the one in the middle! See how I am kind of using the same strategy for each of my pins? Try and make the focus word stand out and be a different color. You can also check out my Pinterest board for more inspo if your
Be consistent in your branding. Don’t make five different pins for five different posts. When people see a pin, before they even see your branding (next) they will be able to guess that it’s yours.
Always Brand Your Pins
Notice how in the photo above I always have my website name in there somewhere? (Minus the last one!)
Adding your website URL is so so important because it makes it harder for people to steal your pins!
Upgrade to a Business Account
I am assuming by now you possibly have a business account but if you don’t, you can check out why you need one in this post here!
Apply for Rich Pins
(I used my favorite blogger here to show you whats going on because my pins have not yet started showing the “richness” yet. Ell has her name and profile attached to each one of her pins as you can see. This means that no matter who repins it, her name shows up!)
Rich pins will make it so that any pin from your website will always have your name associated with it no matter who repins it! It also helps get you followers and gets more people to your profile. If you’re wondering how to apply for rich pins, you can see how to do so here!
Set Your Featured Boards
Featured Boards allows you to showcase your best work in front of a viewer/potential follower when they view your profile. Your first board should always be your blog only board. A board comprised of just blog posts and pins from YOUR blog.
Don’t SPAM the SAME Pin
In your recent pins, it will look really bad if you have only pinned ONE pin multiple times and it shows up with that same pin over and over and over again. It looks so spammy and also is an inconvenience to your followers to see the same pin 50 times! Spread them out!
Yes, you can actually use hashtags on Pinterest now! To see more about how to use them, you can check out this post here!
Did I give you some new ideas on how you can grow your Pinterest? One last tip for those that read to the bottom! Don’t look at your Pinterest analytics for pins that you pined within the last few days. The reason for this is because the life of a Pin on Pinterest is anywhere from a week to months or even years! Sometimes it takes even months to take off and before you know it, you have a viral pin on your hands. Just give it some time and let it run its course.
Is there something that I missed or some questions you might have? Feel free to send me a DM, leave a comment, or email me! I would love to hear from you!
Also, if you are looking for that Step by Step guide on how I quadrupled my Pinterest Monthly Viewers in less than a month then subscribe to my blog either on my sidebar or here and you will get special tips, tricks and exclusive access to my e-courses as well as a special discount and gift for signing up!