With so many platforms out there, you’re probably wondering if you should or shouldn’t use a business account depending on the site. Here is a complete guide on why you should or shouldn’t use a business profile along with some of the things you can do with business accounts along the way.
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First and foremost, Pinterest is not a social media site. You will never be successful on Pinterest if you continue to use it as a social media site. Pinterest is a search engine. You need to treat it like a search engine and put keywords in every single thing that you do on that site. Whether it’s a pin, a comment, a search, a profile, anything at all, you need to put a keyword there.
Should you get a Pinterest business account?
A business account on Pinterest is where the money is made. It is the BREAD AND BUTTER of the platform. Having a Pinterest account is not only encouraged but after you hear all of the things you can do with your account after upgrading, you will never want to go back.
The biggest question I get asked about upgrading to a business profile is, “does this cost money?” the answer is simply no. All a business account does is make it easier for YOU to manage YOUR business on the platform.
I truly believe that Pinterest itself is trying really hard to not only help the consumer but to also help the actual businesses as well.
That being said they have two really awesome features that you don’t have to spend money on:
(So I had to use Ell’s because mine haven’t switched over to my new blog yet (Poor planning I know))
Rich pins make it so that when you pin something from your blog, no matter who repins it, your name and your Pinterest account will always be associated with it. This way you not only get more followers, but you get more people to your profile and to your website. Rich pins also help show the pinner that the website is legit.
Notice how under her post you see “EllDuclos-Lifestyle Blogger…” That is part of the rich pin. It’s just so that no matter where someone shares your pin, it’s always associated with your profile. Unless they take your photo and re-upload it. In that case, they are stealing your images!
(As you can see, I just changed over my website so I am waiting for the stats!)
Analytics is the next biggest thing that people get excited about on Pinterest. This will help you figure out who is engaging in your content, their age ranges, and their interests. This can help you big time grow not only your followers but also your blog views.
How to read your Pinterest Analytics
How to Activate Rich Pins
There has been a bit of controversy around Pinterest business accounts. Some people love them because they can see their analytics, but others say that it hurts their engagement. If you want to know more on why I don’t use and wouldn’t suggest a business account on Instagram, you can check out this post here!
The best part of not having a business account on Instagram is that you get better engagement. You work SO hard as is to get as much engagement as possible on your photos and videos that by doing something that will hurt your engagement that seems absolutely crazy. That is really the only pro in this situation.
The biggest con to not having a business account on Instagram is not being able to see your analytics. However, in my opinion, I don’t think its as big of a deal as Pinterest to not have those statistics readily available.
Depending on how you look at your statistics, I don’t really think Instagram has anything that special other than telling you “the best time to post” when honestly as important as this is, you can pretty much guess when the best time for your audience is or you can even see it on the free version of Tailwind! You can also play around with times on your stories to help you figure it out without hurting your engagement.
I also personally find it much easier to use Instagram without having these statistics because I always used to worry about my numbers. Why were all of these people looking at my photo, but they aren’t liking it? Well, that’s just because they didn’t feel like double tapping today. You are never going to get every single follower or even every single person that sees your photo to like it. It’s just not possible.
So, in my opinion, throw those stats out the window with the Instagram business account and stick to a personal one.
(As you can see, I’ve not really been focusing on Facebook very much and I don’t have the best stats!)
When dealing with Facebook, I would 100% recommend having a Facebook page for your blog/biz. They don’t really have a “business account” option but by having a Page you get some awesome perks! Not only do you get analytics, but you also look so much more professional and if you are trying to sell something, or even just trying to get readers to your website, this will really help!
Facebook is one of the more straightforward and simple platforms to use, once you set up a page, all you have to do is get to posting and you’re done! Make sure you aren’t just copying and pasting your content though. Your followers consume content differently depending on the platform.
With Twitter, honestly, it’s more of you have the option to see your statistics so I’m not really 100% sure if you are needing to upgrade to a business profile. I do know that it is important to understand your analytics. I think the blogging community used to be pretty big with the platform but now… not so much.
In terms of actually sharing your blog post, everything moves so quickly that chances are it will only be seen by a few people.
You should definitely take that with a grain of salt though and if you don’t do well on Twitter then that’s completely fine because there are multiple platforms out there that you can do well with.
I hope that you enjoyed this blog post and I hope that it kind of cleared things up for you whether or not you should have a business profile or not have a business profile.
If you have any questions at all please feel free to either shoot me an email or send me a DM on Instagram. I love interacting with you guys and I love getting questions from you! It also helps me because maybe I’m not explaining something clear enough and with blogging, you need to understand this info! This is your life! This is your business and you need to have the right information!
How do you feel about business vs personal accounts? On any platform? Let me know in the comments below!
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