Rich pins can make or break your Pinterest account and can be the one tool that converts traffic to your blog. I am going to show you exactly what you need to activate your rich pins on your account!
What is a rich pin?
So, first of all, a rich pin gives pins from specific websites more data. It makes it easier to search, looks much more credible, and will help you convert traffic. Here are what some rich pins look like:
As you can see, there is a bit of information there about me and my profile in the top right-hand corner. Then under it is a direct link to my website. Then you can see at the bottom someone repined my pin to her Entrepreneurship Tips and Tricks board.
They do have other types of rich pins. Below is a recipe pin:
Beyond recipes and blog post rich pins, they also have product pins that will show you how much a product costs and where you can by it as well as a few types as well.
Here is how you can achieve this:
First, you need a Pinterest business account. You can do this by clicking in your settings and going through there, or by searching Pinterest business account on google and signing up through the link on this page.
From here, I actually searched “rich pins on Pinterest” to get to this next page but I will go ahead and link it here so that you can easily come back and find it.
You’ll see in the screenshot above that they are asking you to either drop a tag or get your open graph data turned on. If you are on a WordPress site (which I recommend) you can use the plugin Yoast SEO to make this step really really easy!
So here is what you do:
Once you have the Yoast SEO plugin active on your blog (which I highly recommend), go to the plugin itself, click on social, click Facebook, and enable open graph.
All you have to do now is go to that link I gave you before, type in your site URL and click Validate.
From here you can click the HTML/OPEN graph option and you should be all set! It really is a quick thing that will help you so so much!
I got my email within minutes of applying, so unless you did something wrong, you should be completely fine!
NOTE: It really is as easy as 1. 2. 3. if you have a WordPress site. Turn your graph data on, go to the validator, drop your URL and follow what it says and you are all set!
Do you have rich pins activated? Did this little tutorial help you? Let me know in the comments below!